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trust what's in the bag.

trust the pfi.

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Welcome to The Pet Food Industry Association of Southern Africa (PFI) – an industry body dedicated to upholding quality standards and safety in pet nutrition.

Membership of the PFI is not compulsory for all pet food suppliers within South Africa. Those that have elected to become members, publicly commit to upholding international standards of quality & safety, aligning themselves with ethical and safe food processes. This means you can have total peace of mind in knowing that what it says on the bag, is exactly what’s in the bag. Feeding PFI member brands to your pet, means that you’re feeding the absolute best you can afford.

The PFI welcomes collaboration with the public and the industry to achieve our ultimate vision – to improve the long term care and wellbeing of pets by instilling trust in safe, commercial nutrition.

From Our Blog

Proud PFI Members

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