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Directors and committees


Johan van Jaarsveld


Montego Pet Nutrition

Dr. Sarah Miller

Cube Route

Henk Jutte

Complete Pet Food

Liezel van Bergen

Afrique Pet Food

Christina de Beer

Deputy Chairperson

RCL Foods

Frank Chadinha

Royal Canin S.A.

Ivor Queally

Quiet Brooke Trading

Suretha van Breda

Trouw Nutrition

Dominique Kuhlmann

Executive Director


Bronwyn Fulton

AVI Products

Brendan Hayes

Bob Martin


Nutritional Standards Committee:

The PFI’s strongest and most active committee, the Nutritional Standards Committee (or NSC) busies itself working on all matters that may affect pet food quality and legislation. The committee monitors the workings of the DAFF committees (Feed Forum, Food Safety Forum, Compliance Forum) and debates these outcomes, considering whether proposals should be accepted or not, feeding information through to the PFI Board of Directors. The committee also monitors new developments with regard to worldwide nutrition, GAPFA (Global Alliance of Pet Food Associations) work output and direction taken, benchmarks with FEDIAF (The European Pet Food Industry Federation) & AAFCO (The Association of American Feed Control Officials), drives the SABS Standards and discusses all SABS Committee developments that may have an influence on pet food. The committee considers self-policing methodology and all issues that may influence the nutritional quality of pet food, including international animal health trends.

Packaging & Labelling Committee:

The Packaging & Labelling Committee was only recently formed to prepare for deregulation of pet food advertising and packaging reviews, which it is aimed to direct to the Advertising Standards Authority. Together with an outside consultant, the committee has developed an industry code that will be placed as an annexure on the ASA Code.

The committee proactively reviews packaging and labelling and will continue to do so, to ensure limited deviation from the impending ASA code.

Marketing Committee:

The Marketing Committee was formed to drive and manage all PFI-related marketing activities. Formed by various PFI member brands, the committee acts as a sounding board, offering a representation of the industry through PFI communication.graph. Click here to add your own text and edit me. It's easy.

Statistics Committee:

The Statistics Committee was formed for the purpose of problem solving, as related to industry statistics.


The PFI also has representation on various legislative levels, acting as representation for all stakeholders, to ensure the association and stakeholders remain informed and included in pertinent decisions. These include:

  • DAFF & Act 36

  • LAFIF/ Feed Industry Liaison with DAFF

  • Agri-SETA

  • ASA representative

  • SAVA

  • SABS pet food working group

  • SABS STANSA 70D (Trade Metrology)

  • SABS STANSA 489 (GMP Feed Milling)

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